Designer Kitchen Package

Winner, Best Digital Campaign, CHBA Edmonton Awards 2021

Brookfield Residential is a home builder and community developer across North America. I worked closely with the internal marketing team to develop this campaign to promote their new Designer Kitchen Package promotion. The design solution had to be resourceful because I was limited to using existing photography without models that could showcase the kitchens in use. Additionally, the brand guidelines only allow for a limited color palette and two type options. My solution was to create illustrations of the various kitchen appliances to overlay on to the photography to highlight the upgrade options. It turned out to be an effective way to use existing photography in a new way.