Brookfield DIY

Winner, Best Social Media Campaign, CHBA Edmonton Awards 2020
Finalist, Best Organic Social Campaign, CHBA National Awards 2021

Brookfield Residential is a home builder and community developer across North America. They wanted to create a campaign that inspired both new and existing homeowners to customize their homes through DIY projects in collaboration with a local influencer. I was provided with the imagery from the DIY projects and tasked with creating a postcard design and social media graphics that could be easily updated with each new monthly themed DIY project. The photos were the real star of the show, so I created a graphic treatment of their ‘B’ icon to incorporate bold colors and add dimension to the campaign. A script font was used as a playful way to highlight the theme name and the color palette was refreshed monthly to support the imagery of each new project. This created a highly recognizable and re-usable campaign.