United Active Living Rebrand

United Active Living is a vibrant retirement community in Calgary, Alberta. A new logo and brand guidelines were completed by an agency, and I was brought in to develop the marketing collateral for their two properties. The new brand introduces a playful, yet mature color palette and a refined typography selection. Our photography collection was limited, so I wanted to use the new identity icon as the focal point by playing with the scale, this creates a lot of versatility through the shapes and patterns that can be created. Various sales collateral has been developed to support the rebrand including price lists, brochure inserts, a business card template, website and social graphics, and signage templates that can be updated by internal staff as needed.